Commercials rely on sharp visuals to capture the audience's attention quickly, and color grading plays a pivotal role. Begin with the basic steps of color correction, balancing exposure and contrast to bring out the natural vibrancy of your footage. After that, focus on creative color grading to match the commercial's theme, whether bright and energetic or sleek and professional. Custom LUTs can ensure that each frame aligns with the brand's visual identity. Skin tones must be natural and flattering, contributing to a high-quality, cohesive look. These tips ensure your commercial is visually captivating and aligned with the brand message.